--- title: "How to Grow a Microsoft Partner Business: 9 Keys to Becoming Investible" description: Learn how to grow a Microsoft partner business with 9 keys for building a scalable, functional, and investible partner model. image: https://www.partnerelevate.com/hubfs/daniel-price-mCGZPYjfROM-unsplash.jpg --- [![logo](https://www.partnerelevate.com/hs-fs/hubfs/PartnerElevate_June2025/images/logo.png?width=107&height=45&name=logo.png "logo")](https://www.partnerelevate.com) - [Home](https://www.partnerelevate.com) - [About](https://www.partnerelevate.com/about-us) - [How It Works](https://www.partnerelevate.com/how-it-work) - Solutions - [Vendor](https://www.partnerelevate.com/vendors) - [Distributor](https://www.partnerelevate.com/distributors) - [Partner](https://www.partnerelevate.com/partners) - [Resources](https://www.partnerelevate.com/blog) - [Success Stories](https://www.partnerelevate.com/partnership-success-stories) - [Investible Partner Platform](https://www.partnerelevate.com/investible-partner-platform) [Contact us](https://www.partnerelevate.com/contact-us) # How to Grow a Microsoft Partner Business: 9 Keys to Becoming Investible ![Partner Elevate](https://www.partnerelevate.com/hubfs/PartnerElevate_June2025/images/Vector%20(1).png) [Partner Elevate](https://www.partnerelevate.com/blog/author/partner-elevate)   |   Oct 10, 2021 08:30 am ![How to Grow a Microsoft Partner Business: 9 Keys to Becoming Investible](https://www.partnerelevate.com/hubfs/daniel-price-mCGZPYjfROM-unsplash.jpg) If you've been following us for a while, it is probably clear that we understand the challenges [partner business](https://www.partnerelevate.com/blog/connect-with-prospects)es face — no matter where they currently sit on the performance curve. The good news is that we also understand how you can look below the waterline to create the decisiveness, predictability, and relevance your business needs to move forward along that curve. Still catching up? Check out our previous blog. To step outside the day-to-day distractions and really begin the journey to becoming an Investible Partner with Microsoft, there are a few important things you need to do. Partners must first step out of the day-to-day running of the business and focus on building great, functional, and [scalable business model](https://www.partnerelevate.com/blog/case-study-creation-process)s. While many businesses know the kinds of change they need, they often do not know how to make that change happen sustainably.   ## Does This Sound Familiar? If So, You Need a Plan The nine key focus areas every partner business needs to build a great, functional, and scalable business model are grouped into three key outcomes: 1. Moving from Obscurity to Prioritised 2. Moving from Aimless to On-Blueprint 3. Moving from Mystery to Method   ### The 9 Keys to Becoming an Investible Partner With Microsoft With these outcomes in mind, we have developed the [9 keys](https://www.partnerelevate.com/blog/lead-engagement-hand-raise-signature) to becoming an Investible Partner with Microsoft.  ![scalable microsoft partner business](https://www.partnerelevate.com/hs-fs/hubfs/9-keys.jpg?width=558&name=9-keys.jpg) --- If you're interested to see a breakdown of each of these keys - [download our Investible Partner eBook](https://www.partnerelevate.com/ebook-investible-partner-with-microsoft) - we break them down, and much, much more.    #### Final Takeaway If your goal is to grow a Microsoft partner business in a more decisive, predictable, and relevant way, you need more than good intentions. You need a structured plan. That is why the 9 keys matter. They give partner businesses a framework for building a more functional, scalable, and investible business model. [![Investible Partner eBook](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/19961102/c651335d-2314-4d1b-9e13-7d8b07df51d9.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/19961102/c651335d-2314-4d1b-9e13-7d8b07df51d9) ---   ###### Explore More Tags - [Outcomes](https://www.partnerelevate.com/blog/tag/outcomes) - [Value](https://www.partnerelevate.com/blog/tag/value) - [Insights](https://www.partnerelevate.com/blog/tag/insights) - [Sales](https://www.partnerelevate.com/blog/tag/sales) - [customer-success](https://www.partnerelevate.com/blog/tag/customer-success) - [Marketing](https://www.partnerelevate.com/blog/tag/marketing) - [Attract](https://www.partnerelevate.com/blog/tag/attract) - [Customer](https://www.partnerelevate.com/blog/tag/customer) - [Sales Play](https://www.partnerelevate.com/blog/tag/sales-play) - [Partner](https://www.partnerelevate.com/blog/tag/partner) - [Skills](https://www.partnerelevate.com/blog/tag/skills) - [Vendor](https://www.partnerelevate.com/blog/tag/vendor) - [Marketplaces](https://www.partnerelevate.com/blog/tag/marketplaces) - [Pathway](https://www.partnerelevate.com/blog/tag/pathway) - [delivery](https://www.partnerelevate.com/blog/tag/delivery) ###### Recent Articles - ![AI Billable Hours: Why Channel Partners Need a New Services Engine](https://www.partnerelevate.com/hubfs/PartnerElevate_June2025/images/Vector%20(1).png)[AI Billable Hours: Why Channel Partners Need a New Services Engine](https://www.partnerelevate.com/blog/ai-billable-hours) - ![How AI Discovery Is Changing B2B Software Buying, Marketplace Checkout & Partner Impact](https://www.partnerelevate.com/hubfs/PartnerElevate_June2025/images/Vector%20(1).png)[How AI Discovery Is Changing B2B Software Buying, Marketplace Checkout & Partner Impact](https://www.partnerelevate.com/blog/ai-discovery-for-b2b-software) - ![AWS Partner Capability: Why It Now Drives Success and Revenue](https://www.partnerelevate.com/hubfs/PartnerElevate_June2025/images/Vector%20(1).png)[AWS Partner Capability: Why It Now Drives Success and Revenue](https://www.partnerelevate.com/blog/aws-partner-capability) - ![AWS Partner Multiplier: Why Capability Is Your Growth Advantage](https://www.partnerelevate.com/hubfs/PartnerElevate_June2025/images/Vector%20(1).png)[AWS Partner Multiplier: Why Capability Is Your Growth Advantage](https://www.partnerelevate.com/blog/aws-partner-multiplier) - ![Offer Creation Formula Case Study: How Intergy Improved Lead Conversion](https://www.partnerelevate.com/hubfs/PartnerElevate_June2025/images/Vector%20(1).png)[Offer Creation Formula Case Study: How Intergy Improved Lead Conversion](https://www.partnerelevate.com/blog/offer-creation-formula-case-study) - ![How to create opportunity for lead engagement using sales enablement platform](https://www.partnerelevate.com/hubfs/PartnerElevate_June2025/images/Vector%20(1).png)[How to create opportunity for lead engagement using sales enablement platform](https://www.partnerelevate.com/blog/lead-engagement-hand-raise-signature) - ![Case Study Creation Process: Build Credibility for Channel Partners](https://www.partnerelevate.com/hubfs/PartnerElevate_June2025/images/Vector%20(1).png)[Case Study Creation Process: Build Credibility for Channel Partners](https://www.partnerelevate.com/blog/case-study-creation-process) - ![How to Connect With Prospects Without Wasting Time on Cold Leads](https://www.partnerelevate.com/hubfs/PartnerElevate_June2025/images/Vector%20(1).png)[How to Connect With Prospects Without Wasting Time on Cold Leads](https://www.partnerelevate.com/blog/connect-with-prospects) - ![Lead Magnet Strategy: How to Build Your List | Partner Elevate](https://www.partnerelevate.com/hubfs/PartnerElevate_June2025/images/Vector%20(1).png)[Lead Magnet Strategy: How to Build Your List | Partner Elevate](https://www.partnerelevate.com/blog/lead-magnet) - ![Steady Lead Generation: How to Attract Interested People](https://www.partnerelevate.com/hubfs/PartnerElevate_June2025/images/Vector%20(1).png)[Steady Lead Generation: How to Attract Interested People](https://www.partnerelevate.com/blog/steady-lead-generation) ### Scale Engagement. 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All rights reserved. - [Privacy Policy](https://www.partnerelevate.com/privacy-policy)   - ```json { "@context" : "https://schema.org", "@id" : "https://www.partnerelevate.com/blog/how-to-grow-a-microsoft-partner-business#blogposting", "@type" : "BlogPosting", "about" : [ { "@type" : "Thing", "name" : "Microsoft Partner Business" }, { "@type" : "Thing", "name" : "Investible Partner" }, { "@type" : "Thing", "name" : "Scalable Business Model" }, { "@type" : "Thing", "name" : "Microsoft Partner Growth" }, { "@type" : "Thing", "name" : "Partner Business Framework" } ], "alternativeHeadline" : "9 Keys to Becoming an Investible Partner With Microsoft", "articleSection" : [ "Outcomes", "Value", "Insights", "Sales", "customer-success", "Marketing", "Attract", "Customer", "Sales Play", "Partner", "Skills", "Vendor", "Marketplaces", "Pathway", "delivery" ], "author" : { "@type" : "Organization", "name" : "Partner Elevate", "url" : "https://www.partnerelevate.com/" }, "dateModified" : "2026-04-19", "datePublished" : "2021-10-10T08:30:00", "description" : "Learn how Microsoft partners can build a scalable business model with 9 keys for becoming more functional, investible, and growth-ready.", "headline" : "How to Grow a Microsoft Partner Business: 9 Keys to Becoming Investible", "inLanguage" : "en", "isAccessibleForFree" : true, "keywords" : [ "how to grow a microsoft partner business", "investible partner with microsoft", "microsoft partner business model", "microsoft partner growth framework", "scalable microsoft partner business" ], "mainEntityOfPage" : { "@id" : "https://www.partnerelevate.com/blog/how-to-grow-a-microsoft-partner-business", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "name" : "Partner Elevate", "url" : "https://www.partnerelevate.com/" }, "url" : "https://www.partnerelevate.com/blog/how-to-grow-a-microsoft-partner-business" } ```