How to Grow a Microsoft Partner Business: 9 Keys to Becoming Investible
Partner Elevate
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Oct 10, 2021 08:30 AM
If you've been following us for a while, it is probably clear that we understand the challenges partner businesses face — no matter where they currently sit on the performance curve.
The good news is that we also understand how you can look below the waterline to create the decisiveness, predictability, and relevance your business needs to move forward along that curve.
Still catching up? Check out our previous blog.
To step outside the day-to-day distractions and really begin the journey to becoming an Investible Partner with Microsoft, there are a few important things you need to do.
Partners must first step out of the day-to-day running of the business and focus on building great, functional, and scalable business models. While many businesses know the kinds of change they need, they often do not know how to make that change happen sustainably.
Does This Sound Familiar? If So, You Need a Plan
The nine key focus areas every partner business needs to build a great, functional, and scalable business model are grouped into three key outcomes:
- Moving from Obscurity to Prioritised
- Moving from Aimless to On-Blueprint
- Moving from Mystery to Method
The 9 Keys to Becoming an Investible Partner With Microsoft
With these outcomes in mind, we have developed the 9 keys to becoming an Investible Partner with Microsoft.

If you're interested to see a breakdown of each of these keys - download our Investible Partner eBook - we break them down, and much, much more.
Final Takeaway
If your goal is to grow a Microsoft partner business in a more decisive, predictable, and relevant way, you need more than good intentions. You need a structured plan.
That is why the 9 keys matter. They give partner businesses a framework for building a more functional, scalable, and investible business model.
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