Your winning playbook: How to move from Aimless to On-Blueprint in your Microsoft business

For Partners who see technical capability as a key differentiator and a strategic asset, they need to focus on turning this into profitable business capability.

This is done by leveraging the fundamentals of owning their specialised niche, disciplined marketing that reflects business goals, and a proven go-to-market process. This is where you create your Winning Playbook and move your business from aimless to operating on-blueprint.

But, where do you start? 

Create relevance with Microsoft's workload priorities

To be on Microsoft’s radar Partners need to demonstrate relevance to one or more of their current four workload priorities, so they get the visibility they need.

Microsoft has four key solution areas that identify the specific customer needs and priorities that they want to drive with their products and services. When Partners can align what they offer with what Microsoft is trying to drive on their scorecard, the Partner will create meaningful alignment with Microsoft.

This does not mean constantly changing the business model to fit Microsoft’s changing priorities, but rather being strategic about utilising the skills and capabilities already in the business for impact, and then acting decisively when trying to reposition and address new opportunities brought by Microsoft’s changing priorities and focus. 

Demonstrate capability with technical intensity 

Have a repeatable and systemised approach to scale competency