Redefining
We Didn’t Just See the Channel Was Broken. We Lived It.
In 2016, two former Microsoft partners, Ben Shapiro and Des Russell, realized that despite decades of enablement programs, partners still struggled to scale and differentiate. The old playbooks weren’t working — and it was time for a new system.
That’s why they founded Partner Elevate. Their mission: rewrite the rules of channel growth by moving beyond enablement and proving that with the right frameworks, every vendor, distributor, or reseller — can thrive.
The result? The Investible Partner System™, to move partners from learning to executing and Investible Partner Blueprint™ to help partners move from learning to doing — and from doing to measurable growth that scales.
Execution over theory, Treat partners like
businesses, Provide clear paths to growth
Every step forward is shaped by strategy and belief.
Mission Statement:
We help technology vendors, distributors, and partners unlock scalable growth by turning enablement into execution and driving measurable revenue outcomes. Through actionable frameworks, data-driven insights, and hands-on coaching, we empower our clients to activate high-performing partners, accelerate demand generation, and thrive in today’s marketplace-driven economy.
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