Why Sales & Marketing alignment is a must do, and must have for Microsoft Partners
Fundamentally, the activity we do in marketing is pre-sales.
News & Insights from Partner Elevate
Why aligning delivery and sales creates a better Microsoft customer experience
One of the biggest challenges we see partners have when trying to create winning offers and getting them into market is what we call ‘execution fear’ - but, aligning sales and delivery will create a ...
Partner Elevate
Building a Microsoft sales offer that actually sells
As sales and marketing professionals, we build detailed customer profiles for several reasons. One reason is so that we can target our most lucrative prospects most effectively - reasons we’ve ...
Partner Elevate
Value: How to talk about customer outcomes, not cost
How many times have you been led by your customer to the point of sale – with the majority of the conversation being boiled down to costs, not actual customer outcomes?
Partner Elevate
Who’s who in your list: How to define your ideal client
Building an ideal client list is one thing, but arguably more important is knowing WHO from that target account are you going to track down... and how. This is how to define your ideal client.
Partner Elevate
Create a proven pathway for your customer experience journey and keep them for life
You have likely tried at least once to implement a clearly defined, visible customer experience journey template, but have fallen flat – or working ‘on’ the business has been overshadowed by the need ...
Partner Elevate
How to identify your ideal client & target market
Whether Microsoft Partners are looking to expand current offerings or dive deeper into specialized practices, being clear on where to focus your unique skills and capabilities, and realise the impact ...
Partner Elevate
Go-to-market messaging that motivates your ideal client
In this day and age, go to market messaging has become an essential component of communicating for all B2B businesses. Whether it’s a direct line of communication to customers or in-house messaging ...