Steady lead-gen starts with knowing your ideal client
What if you could connect with your ideal client emotionally, by understanding what drives them? Through this emotional connection, we could then attract customers from competitors - while ...
Posts about Value
Partner enablement framework: How to guarantee your GTM messages create action
Today we’re talking about how to use your sales offer to create alignment between your go to market messaging, and your customer strategy. The result is your sales, marketing, and technical team have ...
Partner Elevate
How to Communicate Value to create a competitive offer to supercharge your sales enablement strategy
If your prospect didn’t have a problem that they were trying to solve, they wouldn’t be in the market for a new product or service. This gives you the opportunity to help them understand why what you ...
Partner Elevate
Why you must lead with insights to create a competitive offer
What if you could know your customers world better than they know it themselves, and teach them what they don’t know, but should?
Partner Elevate
Unpacking Microsoft Sales Plays: four keys to Sales Play clarity
In our previous article, we spoke about the importance of unpacking Microsoft Sales Plays. Specifically, the challenges Microsoft Partners face if they don’t have a proven process to understanding ...
Partner Elevate
Microsoft Partners: Answering common questions in your Sales Pitch
During any sales pitch, there are always questions from your prospects. During this process, they are qualifying you and your business’ ability to deliver on what you’re offering them – just as much ...
Partner Elevate
Value: How to talk about customer outcomes, not cost
How many times have you been led by your customer to the point of sale – with the majority of the conversation being boiled down to costs, not actual customer outcomes?
Partner Elevate
Who’s who in your list: How to define your ideal client
Building an ideal client list is one thing, but arguably more important is knowing WHO from that target account are you going to track down... and how. This is how to define your ideal client.
Partner Elevate
How to identify your ideal client & target market
Whether Microsoft Partners are looking to expand current offerings or dive deeper into specialized practices, being clear on where to focus your unique skills and capabilities, and realise the impact ...